2021 Edition

How to Sell on Amazon FBA for Beginners

Everything you need to know to start selling on Amazon.

  • Step-by-step guide for beginners
  • Learn how to sell with Fulfillment by Amazon (FBA)
  • Make money online by starting your own business

By Greg Mercer

Founder & CEO of 溜溜体育直播 and 8-figure Amazon seller

Published: Oct 21, 2020
Last modified: Oct 21, 2020

Selling products online is a great way to start a business and make money.

And if you鈥檙e going to sell anywhere, it should be on Amazon. Fortunately, the Amazon market is massive, and it鈥檚 growing more than ever as people shift to shopping online for almost any type of product.

  • 90% of U.S. consumers have shopped on Amazon, and 65% shop on Amazon at least monthly.
  • 121.3 million Americans are Amazon Prime members.
  • In 2019, more than half of Amazon鈥檚 $280 billion revenue was fueled by its third-party sellers.

You can become a seller with Amazon鈥檚 Fulfillment-by-Amazon (FBA) program. With FBA, you simply send your products directly to Amazon鈥檚 warehouses. Amazon then stores the inventory, and when you get an order, Amazon ships your product to the customer (through 2-day Prime shipping), and Amazon manages all customer support.

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Is it really that simple? Yes! If you find the right product and commit some time and effort to caring for your business, you can make tens or hundreds of thousands of dollars per year by selling on Amazon 鈥 even as a new seller.

So, how does it all work?

Chapter 1

How to sell on Amazon FBA: The basics

  • Amazon business model options
  • Private label overview
  • The Amazon fulfillment process
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To sell on Amazon, you simply need a product to sell, a seller account, and a means of getting your product to the customer.

Whether you have a product to sell or just want to get in the game but don鈥檛 yet know what to sell, there鈥檚 a business model that works for you to sell on Amazon to: Whether you have a product to sell or just want to get in the game but don鈥檛 yet know what to sell, there鈥檚 a business model that will work for you. We鈥檒l review the many options and choices you have when building your business, and focus on one that has proven to be a profitable, scalable method: private label.

Amazon business models

  • Private Label: Creating your own product label/brand
  • Wholesale: Buying products in bulk directly from a brand or from distributors with extra stock in order to sell on Amazon
  • Reselling/Arbitrage: Buying discounted products through retailers or online to resell on Amazon
  • Dropshipping: Buying products directly from a manufacturer who fulfills the order and ships directly to the customer
  • Handmade: Creating/crafting your own products to sell on Amazon

How to sell private label products on Amazon FBA:

With private label, you find or produce bulk products to sell under your own brand or label. This is the most common sales method 鈥 71% of all Amazon sellers use it.

What you do:

1.

Product research: Research products that have high demand and low competition on Amazon to find the most profitable opportunity.

Research

2.

Product sourcing: Find a supplier or manufacturer to create your product at the right cost. The supplier can ship your products directly to Amazon鈥檚 warehouses.

Sourcing

3.

Product listing: Create listing(s) for your product within your Amazon seller account and brand your product.

Listing

4.

Promotion: Launch and advertise your product to stand out among Amazon鈥檚 catalog of millions of products and rank in the product search results.

Shipping

3.

Sales management: Monitor your inventory and sales, and scale your business to keep those profits coming in!

Launch

In short, your job is to find the best product that will sell on Amazon. After a customer orders your product, Amazon takes over.

What Amazon does:

1.

Amazon receives your products (from you or your supplier) and stores them in one or more of their million-acre , which are massive warehouses run by robots and Amazon employees.

Your products are inventoried and sorted. (It鈥檚 in Amazon鈥檚 best interests to take good care of your products, but if they are somehow damaged in one of Amazon鈥檚 warehouses, Amazon will reimburse you the full retail price!)

2.

When a customer places an order on Amazon for your product, Amazon processes the transaction automatically.

Your product is picked from its place on Amazon鈥檚 warehouse shelves, packed into an Amazon box, and shipped to the customer.

3.

Amazon manages communications with the customer, including shipping notifications and tracking, reviews, and even returns.

In contrast, you can sell through Amazon Merchant-Fulfilled Network (aka Amazon’s Fulfillment-by-Merchant, or Amazon FBM), and you would be responsible for all fulfillment.

In this clip, we explain the benefits and requirements of the private label method.

Chapter 1

Summary

Selling on Amazon is a great way to build a business and make money online. In this chapter, we explored various options for selling on Amazon and how you can get started now.

We learned:

  • Amazon business models
  • What is FBA
  • How to sell private label

Download the guide

Learn how much money you can make as an Amazon seller, how to set up your seller account, and more in our free, in-depth seller guide.

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Free resource

Guide to Selling on Amazon

Step-by-step guidance and expert tips to help you sell more on Amazon

You must enter a name.
You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

Chapter 2

What to sell on Amazon

  • Step-by-step product research
  • Criteria for best-selling products
  • Top Amazon product categories
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What product should you sell on Amazon? How do you know if consumers will buy it? How do you know how to price it so you make a profit? We鈥檒l cover all these questions and more, and we鈥檒l show you exactly how to search for winning product ideas.

First, a few best practices that will help you enormously in your product research quest:

  • Let data guide you, rather than picking a product to sell simply because it鈥檚 something you like. Trust us on this. (And if you do have an idea of what to sell, you can validate that with data on how similar products are performing on Amazon.)
  • Don鈥檛 rush it. Product research is essential preparation that requires some time and analysis to be successful.
  • Use a tool, like 溜溜体育直播, that can mine massive amounts of Amazon data to find a product with the trifecta of: high demand, low competition, and positive profitability. We鈥檒l show you how.

How to find a profitable, high-demand, low-competition product to sell on Amazon

For all products you鈥檙e considering, analyze them for:

1.
Profitability

For every product you鈥檙e evaluating, think: can I source and ship this to Amazon for substantially less than it鈥檚 selling for?

Generally, you can consider the 鈥渞ule of 3鈥檚鈥 to estimate this. Each product鈥檚 sale is broken up into 鈪 for fees, 鈪 in landed costs, and 鈪 for you. (So, if the product sells for $15, you should expect to profit $5.)

Here鈥檚 a breakdown of how you can calculate potential profitability by assessing costs and revenue for each product opportunity.

Costs

Landed costs

The collective costs to produce and transport your product to Amazon鈥檚 warehouses:

Cost of inventory
Any preparation or inspection fees
Shipping
Duties


Amazon’s fees

Referral fee: Essentially Amazon鈥檚 鈥渃ommission鈥 for each item you sell on the platform, this is typically a flat 15% which you pay when a product sells

Selling plan fee: For professional Amazon sellers, a monthly fee of $39.99; for individual Amazon sellers (those who typically sell fewer than 40 units per month), a $0.99 per sales transaction (but no monthly fee)

Fulfillment fee: For FBA sellers, this per-product fee covers Amazon鈥檚 cost for packaging and shipping products, and it varies based on weight and dimensions of your product and which marketplace you鈥檙e selling in

Storage fees: FBA sellers pay either a monthly storage fee or long-term storage fees

Revenue


Of course your take of any sale will depend on how much you can buy the product for, and what fees come out along the way.

As a general rule, you want the product to sell for $20-$50 to allow for healthy profit margins. Below $20, profit margins are minimal and possibly not worth your effort. Above $50, some customers are often unwilling to spend higher amounts on a brand they don鈥檛 recognize.
Simply calculate your profits by subtracting fees and costs from your potential revenue.

溜溜体育直播 Tip

We recommend using 溜溜体育直播鈥檚 FBA Calculator to find out exactly what your profits and Amazon’s fees would be for a certain product. Simply plug in an ASIN that is similar in weight and dimensions to your product, the selling price, and your cost, and it will break down all of the selling fees and profit.

2.
Demand

The key component of a good product to sell on Amazon is demand. Do people want this product? Are they looking for it or is there a need or pain point this product could solve? We use data to answer these questions.

The key metric that helps us determine demand on Amazon is sales.

3.
Competition

Next, we want to evaluate the competition, determining how many similar products exist and whether there is opportunity in the market for a newcomer.

The key metrics that help determine competition are the number of products and the number of quality reviews and ratings they have. In other words, are the products already listed on Amazon any good?

We鈥檒l use 溜溜体育直播鈥檚 product research tools to explore these metrics and show you how to find profitable products to sell on Amazon.

In this clip, we tell you our main criteria for making data-driven product decisions.

What products sell on Amazon the most?

The top 10 product categories on Amazon are:

1.

Home & Kitchen

2.

Sports & Outdoors

3.

Toys & Games

4.

Health, Household & Baby Care

5.

Beauty & Personal Care

6.

Kitchen & Dining

7.

Clothing, Shoes & Jewelry

8.

Baby

9.

Garden & Outdoor

10.

Tools & Home Improvement

*These 10 categories are largest by quantity of FBA sellers. See more about Amazon product categories here.

Start your product research

We鈥檒l show you how to create and narrow down a list of product ideas based on the main criteria above: profitability, demand, and competition.

Search Amazon鈥檚 product database

Using 溜溜体育直播鈥檚 Product Database, you can explore Amazon鈥檚 entire catalog (hundreds of millions of products), easily searching products based on specific filters to narrow down your product ideas.

Say you want to explore product opportunities in the Pet Supplies category. Select that category and then start adding your filters. (If you don鈥檛 know what category you want to dig into, explore several! Or, review our product category research and other methods of honing your product research in our guide.)

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Filters (remember our main criteria above: profitability, high demand, and low competition):

  • Price (for profitability): Aim for $20-50
  • Sales (for demand): Aim for at least 300 units per month (~10 sales per day)
  • Number of reviews (for competition): Of the top 10 listings of a particular product, we want 3-5 of them to have fewer than 50 reviews
  • Rating: Find products with low star ratings, aiming for a maximum of 4 stars (these will give you the opportunity to improve products and beat the competition)
  • Listing Quality Score, or LQS: Find products with listings that have room for improvements, aiming for a maximum of 5 to 7 LQS

These filters will narrow down your list of products with potential to explore further.

Here is an example of a good potential product that we can then dig deeper into:

Based on this information, you should continue to do more research into this niche.

Other factors you鈥檒l want to evaluate should include:

  • Size and weight of the product (for standard, affordable shipping)
  • Ease of sourcing/manufacturing the product
  • (ideally, your products will be in demand year-round)
  • Uniqueness (the market is not dominated by an existing brand)

(Most Amazon sellers are probably sticking to similar criteria when doing their product research. So, how can you outsmart your competitors? We go into each of these in greater detail in the Amazon selling guide.)

Free resource

Guide to Selling on Amazon

Step-by-step guidance and expert tips to help you sell more on Amazon

You must enter a name.
You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

You can also do product research while browsing Amazon.com with 溜溜体育直播鈥檚 Extension. Simply click the extension and you鈥檒l be able to view product data including Best Seller Rank, average price, average monthly sales, a custom Opportunity Score, and more on Chrome or Firefox browsers. You can also click to track products from here, which is a key step in evaluating a product鈥檚 potential.

See the following results from 溜溜体育直播鈥檚 Extension.

Track products over time to narrow your list

We recommend tracking as many listings as possible on the first page of the search results for a given product keyword for at least 2-4 weeks to monitor performance over time.

This isn鈥檛 necessarily to track for seasonality, which you can see more easily through search volume trends. Tracking your product for several weeks helps you be sure a product鈥檚 sales are not temporarily inflated due to promotions a seller may be running or other random factors.

Within 溜溜体育直播鈥檚 Product Tracker, you鈥檒l see historical sales over time for all listings. You can change the view to the past 60 days, number of units sold per day, price, inventory levels, review count, and more details.

Find improvement potential

Your goal is to find a product opportunity with proven demand and profitability 鈥 but one in which you can compete. You鈥檒l need to make your product better or different enough to appeal to buyers looking for unique features. There鈥檚 no need to reinvent the wheel, just differentiate yourself enough to stand out. (You鈥檒l work with a supplier who will take care of all these changes for you 鈥 more on that below.)

Find improvement ideas by examining the reviews and the 鈥淐ustomer Questions & Answers鈥 section of existing product listings. What do customers like or dislike about it? Consider all factors including color, material, size, usability, functionality, packaging, etc.

If you鈥檙e serious about a product, buy the competing products to learn first-hand about any potential pain points you could improve upon. Take notes (you can save notes in Product Tracker).

In this clip, we show you how to use Product Database and Extension to research profitable products.

Check for IP or other legal concerns

Selling products on Amazon means you鈥檙e creating a real business, and no doubt there are boxes to check and rules to follow, particularly when it comes to intellectual property (IP). Amazon cracks down on 鈥溾 behavior such as counterfeit products and trademark infringement, so make sure you find products that you have the right to produce and sell.

1. Patents

You cannot sell something that is patented because it means someone else owns the rights to the design, the way it functions, or another fundamental quality of it.

How do you know if there is a patent? Hiring a lawyer is one way to learn for certain whether a product has a patent, but here are some other steps you can take on your own:

  • Google 鈥減atent鈥 + [your product idea].
  • Check listings on Amazon for that product and see if they mention anything regarding a patent.
  • Check if there are many other people selling a similar product. If there are, it鈥檚 unlikely the product is patented because patent holders typically enforce their patents.
2. Trademarks

A is any symbol, word, or group of words that a company legally registers or establishes use of to present their brand or product. You can鈥檛 put another company鈥檚 trademark on your product. For example, if you are selling a private label shoe, you cannot use the name 鈥淣ike鈥 or Nike鈥檚 logo.

Before settling on a brand name, logo, or slogan for your Amazon business or a particular product, you should conduct a with the United States Patent and Trademark Office (USPTO).

3. Other restrictions and liabilities

Research whether Amazon has any restrictions or necessary you need to have for a product or product category. For example, there are certain subcategories within Toys & Games in which you need a (CPC) to sell.

溜溜体育直播 Tip

Simply go into Seller Central and create the product listing. As you select through to the subcategory level, Amazon will tell you if the product is restricted.

Also consider if someone could easily get hurt or sick using your product. Avoid products with greater chance of liabilities such as electronics, products for the body (cosmetics, lotions, and dietary supplements), and other obviously dangerous products (like those that are flammable or sharp).

Disclaimer: We are not lawyers, so be sure to seek legal counsel for any specific questions or concerns you may have.

Consider ease and practicality of sourcing

Especially for your first product, you want to find something that is going to be rather simple to produce and ship. Keep these variables in mind when narrowing down your product ideas:

1.

Sourcing: Look for a product that will require simple changes 鈥 this means you鈥檒l have fewer details to work out with a supplier and will have more supplier options to choose from.

2.

Shipping: Smaller, lighter products are easier to ship, and you want sturdy material to survive the shipping process. You don鈥檛 want a product that is easily broken.

3.

Importing: Unless you鈥檙e producing and selling a product in the same country (not very common for FBA sellers today), you鈥檒l need to import products to the appropriate marketplace. Every country has certain r on what you can and can鈥檛 import. You can work with a freight forwarder (for free) for information regarding importing your products (more on this below).

溜溜体育直播 Tip

Your product idea doesn鈥檛 have to meet every criteria mentioned. As long as you let the data guide or validate a product idea, it鈥檚 important to keep your momentum. Don鈥檛 get stuck in analysis paralysis. Start getting samples of products and continue powering through the process!

So, how do you find someone to make your product?

Chapter 2

Summary

We showed you how to find high-demand, low-competition opportunities and shared product research tips to help you find a profitable product to sell on Amazon.

We learned:

  • Step-by-step product research
  • Criteria for best selling products
  • Top Amazon product categories

Tools mentioned:

Product Database

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Product Tracker

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FBA Calculator

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Download the guide

Learn about Amazon fees and calculating profitability, explore popular Amazon product categories, and see what products you should avoid in our free, in-depth seller guide.

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You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

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Chapter 3

How to source products for FBA

  • Source high-quality suppliers
  • Evaluate product samples
  • Order inventory for Amazon
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Now that you鈥檝e found your product, or narrowed your list to a few final product options, it鈥檚 time to find a supplier.

If you find this step a little intimidating, you鈥檙e not alone. Many successful sellers today say they initially had no idea how to find or work with suppliers. However, with enormous advancements in technology, communication, and services to help facilitate international trade, it is truly a simpler process than ever.

We’ll walk through 3 steps to find and source your products to sell on Amazon

1.

Research and compare relevant suppliers

2.

Evaluate product samples and refine your product

3.

Order and ship your products to Amazon’s FBA warehouses

1.
Research Amazon suppliers

There are hundreds of thousands of manufacturers around the world that can create any product you can imagine. You鈥檒l want to narrow your list of potential suppliers to those who can produce the highest-quality product for you at the best price.

And there are a number of ways to find these suppliers.

Alibaba

Alibaba is the largest business-to-business platform in the world with a search function like Amazon鈥檚 to help you find relevant products and the manufacturers that make them.

溜溜体育直播鈥檚 Supplier Database

溜溜体育直播鈥檚 Supplier Database allows you to search the largest database of global manufacturers and suppliers to find legitimate, verified suppliers for your products. You can search the database by product (ie. 鈥渢ea kettle鈥), company (ie. competitor name), supplier name, and ASIN.

Sourcing agents

Sourcing agents can help you source products with the best quality and price. They often speak the language in the country from which you are sourcing and may give you a competitive edge in finding more affordable pricing. You can find reputable sourcing agents online, and Alibaba also offers a limited .

What you should look for in a supplier:

  • High-quality products: Amazon shoppers care just as much about reviews as they do about price, so selling high-quality products is the best way to keep your Amazon reviews high and get continued sales.
  • Experience: Look for a factory that has been producing your type of product for at least 3 years. You can see a supplier鈥檚 import history in the Supplier Database.
  • Communication: Find a factory that is easy to communicate with and responds to you in a reasonable amount of time. (You can assess this when you initially contact them for a quote.)
  • Price: You want a fair price for your products. A factory that quotes a much higher or much lower price than other factories could be a red flag.

Free resource

Guide to Selling on Amazon

Step-by-step guidance and expert tips to help you sell more on Amazon

You must enter a name.
You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

2.
Contact suppliers for a quote

1.

Compare suppliers to create a list of 5-10 that you鈥檇 be interested in working with.

2.

Send an initial contact email to your potential suppliers. You can use 溜溜体育直播鈥檚 Supplier Database to find a supplier鈥檚 contact information or send a broad (RFQ) out to several suppliers at once through Alibaba.

*For an email template with specific information and questions to include in your email outreach, see the full FBA Guide.

3.

Vet your suppliers based on their responses and communication to narrow down your list to your top 3 options.

In this clip, we use Supplier Database to source a product and show you what to look for in a supplier.

3.
Evaluate and modify product samples

Once you鈥檝e narrowed down the list of suppliers to the ones who can offer you what you want based on your initial outreach above, it鈥檚 time to order samples. This is an important step to ensure you鈥檙e making the right investment and purchasing a quality product.

Order samples: You should expect to pay $50-$100 for a sample, and expect it to be sent to you by air. Once shipped, you should expect your samples within 1-2 weeks.

溜溜体育直播 Tip

When ordering samples, ask the supplier to send you more than one. That way, you can make sure their quality is consistent. Some suppliers will credit the cost of a sample to you if you end up purchasing a bulk order from them, so ask if that is possible at the time you order the sample.

Examine samples: Once your samples arrive, check them carefully for quality, specifications (all the details and features you requested), and utility (the product works as intended).

If your product isn鈥檛 exactly what you鈥檙e looking for, you may request modifications to the sample (likely for an additional charge). Modifications can include adding a logo, changing the dimensions, adding or removing components, etc.

Consider packaging and branding: Before you place a large bulk order for your product, think about whether you want to have branded packaging for your products (ie. the box or bag or sticker that encases your product inside Amazon鈥檚 boxes). If you want to, you should have the design ready for your supplier at this stage. The supplier or manufacturer you鈥檙e working with should give you the exact dimensions of your packaging so you can pass that information along to a graphic designer.

溜溜体育直播 Tip

Your packaging is the first impression your customer will get and adds a level of credibility and quality to your product that customers will remember when reviewing your product. You can find graphic designers with experience in packaging design in !

Check out these packaging designs for inspiration:

4.
Order and ship your Amazon products

Once you鈥檙e satisfied with the product, you can select your supplier, determine the details of your order, and get your products to Amazon鈥檚 warehouses to start earning sales!

Some important steps in this process:

  • Price your products
  • Establish pricing terms and methods and pay the invoice
  • Run a quality inspection on your product before it gets to Amazon鈥檚 warehouses
  • Decide on shipping (often working with a freight forwarder to simplify international shipping)

Free resources

Guide to Selling on Amazon

Step-by-step guidance and expert tips to help you sell more on Amazon

You must enter a name.
You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

Your product will typically take anywhere from 2-6 weeks to manufacture.

As your products are being developed and making their way to Amazon鈥檚 warehouses, you can prepare to launch your business on Amazon.

In this clip, we give you tips on price negotiation and how to ensure the quality of your product using Supplier Database.

Chapter 3

Summary

We explained how to find legitimate suppliers to create your private label product and discussed branding, ordering samples, and getting your order to Amazon鈥檚 warehouses.

We learned:

  • Source high-quality suppliers
  • Evaluate product samples
  • Order inventory for Amazon

Tools mentioned:

Supplier Database

Learn more keyboard_arrow_right

Supplier Tracker

Learn more keyboard_arrow_right

溜溜体育直播 Market

Learn more keyboard_arrow_right

Download the guide

Get our email template for contacting your supplier, see sample product packaging and expert branding tips, and more in our free, in-depth seller guide.

You must enter a name.
You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

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Chapter 4

How to list a product on Amazon

  • Keyword research
  • Product listing must-haves
  • Seller Central navigation
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Your listing is how customers will find and purchase your product on Amazon, so this step is incredibly important!

We鈥檒l review the key steps for setting up a successful listing here:

Free resource

Guide to Selling on Amazon

Step-by-step guidance and expert tips to help you sell more on Amazon

You must enter a name.
You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

1.
Research keywords to include in your listing

If you have the right data to tell you which keywords to include in your listing, you鈥檒l get your product in front of relevant, ready-to-buy customers.

There are two methods to create a keyword list for your product:

1.

Using 溜溜体育直播鈥檚 Keyword Scout, search for whatever keyword you think is most relevant for your product. For example, if you鈥檙e selling an artificial plant, you would search for those words in Keyword Scout.

The search results will populate with all the keywords people used to ultimately purchase your product, so you may see terms you wouldn鈥檛 have even thought of, such as 鈥渁rtificial succulent plants,鈥 鈥渆ucalyptus plant,鈥 鈥渇aux cactus,鈥 etc. Using these words and phrases in your product messaging might help your product appear and rank higher in results for more searches.

You can save all these keywords to a keyword list.

2.

In Amazon, search for the top competitors for your product, and enter their ASINs into Keyword Scout to see all the keywords they are ranking for. Add these to your list as well.

In this clip, we use Keyword Scout to generate a comprehensive list of keywords for our product listing.

2.
Draft your listing鈥檚 title

Make sure you include the top keywords that are most relevant for your product and also have high search volume 鈥 meaning more customers use these search terms when looking for a product like yours.

  • Make sure the title flows, uses punctuation, and is easy to read 鈥 not jammed with random keywords
  • Use as many characters as are allowed (this goes for your title as well as the other sections of your listing)
  • Include the top high-volume keywords (those with 1,000+ searches/month) for which your competitors are ranking

3.
Draft your listing bullet points

While your title is all about your keywords, the focus of your bullet points should be to inform your customers about the main features and uses of your product. You want to do this while including the rest of your highly relevant keywords that couldn鈥檛 fit in your listing title. Again, use as many characters as you are allowed.

  • Get to the point and clearly explain the main selling points of your product and how they will benefit the user. Say what the product does and/or solves, and answer any commonly asked questions.
  • Modify your tone and details based on your product. For example, if your product is a tool, concisely say what it does, how it works, what it鈥檚 made of, etc. Or, if you are selling a toy, you want to make the copy fun and exciting. Paint a picture of how it works or how much kids will enjoy it.
  • Include relevant information such as sizing, quantity, materials, etc., if applicable.

4.
Draft your listing description

Use the description section to include additional keywords or details that did not fit in your bullets, talk about your business, or share anything else about your product that you want your customers to know.

You may use simple HTML such as line breaks (<b >) or paragraph ( <p>) to break up the large block of text, making it easier to read.

Add A+ Content

If you are brand registered, you can replace the description section with an A+ content product description, which allows you to add more images and text that highlight what makes your product stand out with more customization and branding. Amazon also has different modules you can use.

溜溜体育直播 Tip

When you鈥檙e creating A+ content, make sure to see how it will look on mobile, as A+ content will actually appear first before your bullets on mobile.

5.
Purchase the UPC barcode for your product

Amazon requires you to have a universal product code, or UPC barcode, in order to create your listing in Seller Central. This is the barcode that you see on essentially all packaging.

UPC barcodes can be purchased directly from , the global organization that standardizes these codes.

In this clip, we show you where to purchase a UPC barcode and explain the difference between UPC and FNSKU barcodes.

6.
Get quality images for your listing

Photos and other pictures are incredibly important for marketing your product as customers tend to look at your images first (especially on mobile) before looking at your description. So make sure your images are high-quality and informative!

You can take the pictures yourself, but we recommend using a professional photographer in order to present your product to potential customers better than your competitors do.

First, make sure know Amazon鈥檚 photography requirements:

  • Your main product image needs to feature your product against a plain white background, without any props or watermarks.
  • 85% of the main image has to be taken up by your product.
  • Your image should be at least 1000px by 500px in order to be zoomable.
  • You are allowed to include up to 9 pictures, and we recommend having as many as you are allowed.

Next, use your photos to present your product optimally, clear up any confusion a user may have (about how it should be used, for example), as well as allowing the customer to picture how life would be better if they had your product.

Featured tips:

  • Consider lifestyle photos (show your product being used by your customers), infographics, (these may feature additional design work on your photos to show dimensions, a competitive matrix, arrows or otherwise distinguish your product apart.).
  • Keep in mind that many customers will be browsing on mobile devices, so keep designs simple and clear.
  • Include backgrounds that are unique and specific to your product. For example, if you are selling an outdoor toy, include a park in the background.

If you鈥檙e brand registered, you can also include a video in the photography section, which helps enhance your listing and stand out from your competition. Adding a video is one of the best ways to promote your product and increase conversions.

7.
Create your listing in Seller Central

Now that you鈥檝e prepared all the elements of your listing, it鈥檚 a simple process to create your listing in .

  • Add your product and select the category to list your product in. Choose a category that鈥檚 most appropriate for your product, and select as specific a subcategory as possible.
  • Under product ID, add your UPC code.
  • Add your product title and brand name.

溜溜体育直播 Tip

You can return to edit this listing at any time. Once you鈥檙e selling your product, you can make changes to test how different product details affect your sales and continue optimizing your listing.

More sections of the listing setup will allow you to add product variations (if you have different sizes, colors, etc. of a product), add SKUs to help track your inventory, and of course add your product description details, including your keywords and images.

Once you click 鈥渟ave changes,鈥 your listing will show up in Seller Central under 鈥淢anage inventory.鈥

In this clip, we give you tips on price negotiation and how to ensure the quality of your product using Supplier Database.

Chapter 4

Summary

In this chapter, we discussed best practices for creating a winning Amazon product listing. We researched optimal keywords, added descriptions and images, and described how to get set up in Seller Central.

We learned:

  • Keyword research
  • Product listing must-haves
  • Seller Central navigation

Tools mentioned:

Keyword Scout

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Rank Tracker

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Listing Builder

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Download the guide

Learn insider keyword research and listing optimization tips to help your product rank, and explore expert resources for product photography, copywriting, and more in our free, in-depth seller guide.

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Chapter 5

How to launch a product on Amazon

  • Amazon’s Best Seller Rank
  • Product reviews
  • Promotion strategies
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It鈥檚 important to start getting sales for your product as soon as your listing is live on Amazon (as this will help your best seller rank, or BSR), so make sure you have a launch strategy to start strong.

Three factors that affect your ranking include:

1.

Sales velocity: the rate at which your product is selling (i.e. 10 units per day)

2.

Sales history: how many sales you get over a period of time

3.

Conversion rate: how many consumers who click on your listing make a purchase

Of these, you as a seller have the least influence over sales history, but you can influence your (which should affect your sales velocity), so let鈥檚 start here.

How to improve your Amazon conversion rate

  • First, ensure your listing is optimized with keywords, images, etc. (We discussed this in the last chapter.)
  • Second, price your product low enough to earn sales. We鈥檒l explain how to find the right balance to keep you profitable.
  • Third, get as many reviews as possible.

How to price your Amazon products

Here are two pricing methods to consider when first launching your product on Amazon:

1.

Offer a lower price than your competitors. Of course, you don鈥檛 want to price your product so low that you start to lose money! Use the 溜溜体育直播 profit calculator to check for this.

2.

Offer a discount. This is a temporarily adjusted price that will be shown on your Amazon listing as a bright orange coupon under the price, helping get new customers鈥 attention.

How to get reviews for your Amazon products

Just think how often you鈥檝e bought something on Amazon and not looked at the rating or reviews! Reviews have a on your conversion rate 鈥 so how do you get (good) reviews?

1.

Use the 鈥淩equest a Review鈥 feature inside of Amazon鈥檚 order detail screen. Amazon will send an email to your customer, asking them to leave a review within a 30-day window of purchasing. This is an incredibly valuable and effective method of getting more reviews because customers (who would often opt out of emails from individual sellers) trust the Amazon brand and are more likely to leave reviews after receiving an email from Amazon.

溜溜体育直播 Tip

溜溜体育直播 offers a built-in button that will automatically send Amazon鈥檚 review request email to eligible customers, eliminating the manual work for sellers.

2.

Run email campaigns. You may also want to send a more personalized email to request a product review from a customer. As long as you abide by Amazon鈥檚 rules, this is a great way to connect with a customer and request a product review.

3.

Participate in the Early Reviewer Program, in which you pay a one-time fee to have Amazon find (and incentivize) customers to review your products. This is a great way to earn up to 5 reviews, which are otherwise very difficult to earn on a brand new product.

4.

Participate in Amazon鈥檚 Vine Program, which is made up of a group of Amazon-verified reviewers who post their unbiased, honest opinions about products.

Product Inserts

Many sellers have used a card inserted into their product packaging as a means of communicating with a customer to request a review. These product inserts are not expressly prohibited by Amazon, but be very careful about what you say on the inserts so you don鈥檛 violate Amazon鈥檚 terms of service.

Free Resource

Guide to Selling on Amazon

Step-by-step guidance and expert tips to help you sell more on Amazon

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You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

How to get your first sales on Amazon

We recommend two strategies to use at launch to get initial sales: promoting your product through a deal site, and using Amazon PPC.

Promote your product through a deal site

You offer a steep discount for your product on a deal site, and people then use that code to purchase your product on Amazon, giving you those tough-to-get initial sales.

溜溜体育直播 Tip

溜溜体育直播 has an easy-to-use deal site called Jumpsend where you can promote your products at a discount and earn quick sales.

The other main strategy we recommend for getting initial sales is by using pay-per-click, or PPC, advertising. PPC is a big topic, and something we recommend always running (not just at product launch).

We鈥檒l explain how PPC works here. For step-by-step tips for different campaigns and strategies, check out the Selling on Amazon guide.

PPC

鈥淧ay Per Click鈥 or PPC is a method of internet marketing in which you pay for consumers to click to your product listing. This advertising is a way of driving traffic to your product (in addition to the clicks, which you don鈥檛 pay for and are based on algorithms that help a consumer find the most relevant product for their search).

PPC is a more effective method of paid advertising on Amazon than other advertising like Google or Facebook because you鈥檙e targeting shoppers who are already on Amazon for the purpose of buying.

There are three different types of PPC on Amazon:

1.

Sponsored Products

These appear at the top and bottom of Amazon鈥檚 search results page, as well as in the product carousel on a competitor’s product listing. They appear on desktop, mobile, and the app. A consumer can click on your ad and be taken to your product鈥檚 listing. As with all types of PPC, you are charged everytime someone clicks on your ad (not when your ad is displayed or if someone buys your product).

In the search results

On a product listing

In this clip, we show you how to create a Sponsored Product PPC campaign based on your Keyword Scout research.

2.

Sponsored Brands

You have to be to use Sponsored Brand PPC ads. These ads appear on the top and bottom of Amazon鈥檚 search results, and will show for both Amazon鈥檚 desktop and mobile site. Sponsored Brand ads display your logo, a headline, and up to three of your products. When a customer clicks on your logo, they are taken to your Amazon Store or a dedicated landing page that only shows your brand’s products. When they click on a product, they are taken to the product listing.

3.

Sponsored Display

You also have to be brand registered to use Sponsored Display PPC ads. Sponsored Display ads help expose consumers to your product outside of Amazon.com and help bring more people to the site. Amazon displays an ad for your product on external websites and target customers who have looked at either your listing (to bring them back) or a similar product within the last 30 days.

How to create a PPC ad

1.

Be prepared with keywords. Reminder! PPC ads are based on either the keywords that Amazon thinks are relevant, or keywords lists that you have come up with, so before you run these campaigns, make sure you have done proper keyword research.

2.

Choose the campaign type 鈥 automatic or manual. An automatic campaign means you allow Amazon to decide which keywords to display your ad for (based on your listing鈥檚 title, bullet points, description, back-end keywords, etc.). With a manual campaign, you choose the keywords you want your ad to appear for.

3.

Name your campaign 鈥 we recommend keeping it simple, like 鈥淸Your product] – Manual targeting鈥)

4.

Set a daily budget 鈥 if you can afford it, we recommend $50 to $100 per day

PPC Best Practices

  • Start running PPC campaigns as soon as you can, beginning with an automatic campaign as soon as you鈥檝e optimized your listing.
  • Once you鈥檝e set up an automatic campaign, also set up a manual campaign, and create an ad group for the three targeting types: broad, phrase, and exact
    • Broad: Keywords targeted can be in any order, and additional words may be included (ie. if your product is a set of marshmallow sticks, your ad will also be shown for 鈥渕arshmallows and hot dogs sticks鈥 and 鈥渞oasting stick for marshmallow鈥).
    • Phrase: Include your keyword phrase exactly as it鈥檚 entered, but feel free to include other words before or after (ie. 鈥渃ampfire marshmallow sticks鈥 and 鈥渕arshmallow sticks for roasting鈥 are okay).
    • Exact: Keywords need to be entered exactly as you want people to search for them. So for marshmallow sticks, only 鈥渕arshmallow sticks鈥 will be targeted, with no words before, after, or in between.
  • Sponsored product ads are the most effective for most sellers, but once you鈥檝e set these up, feel free to try out sponsored brand and sponsored display ads as well.
  • Remember: don鈥檛 jump into your campaigns every day and make changes! You want to give them some time, and maybe make changes once a week.

Chapter 5

Summary

In this chapter, we discussed the important steps for a successful product launch, including pricing your product, creating promotions, and getting reviews to help your product listing rank and earn sales.

We learned:

  • Amazon’s Best Seller Rank
  • Product reviews
  • Promotion strategies

Tools mentioned:

Extension

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Keyword Scout

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Promotions & Email Campaigns

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Download the guide

Get in-depth PPC advertising tutorials, learn expert tips for getting product reviews, and optimize your conversion strategy with our free, in-depth seller guide.

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Thank you! The PDF guide has been sent to your email and can be downloaded here.

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Chapter 6

Advanced seller strategies to grow your business

  • Expanding your business
  • Listing and advertising optimization
  • Inventory management
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Selling on Amazon is not a set-it and forget-it type of business, but if you prepare and have the right data and tools, you鈥檒l be in great shape for successful growth. Consider the following tactics to ensure your business is running smoothly, efficiently, and profitably:

Free resource

Guide to Selling on Amazon

Step-by-step guidance and expert tips to help you sell more on Amazon

You must enter a name.
You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

Listing management

Regularly check in on your listings both within Seller Central and on the live listing itself. Review all your images and description details and make sure they appear as they should, answer questions from customers (you should also receive email alerts about these), and keep an eye on any new reviews, which may give you helpful guidance to improve your product in the future.

Advertising optimization

Continue to optimize your PPC campaigns every couple of weeks to ensure you have the highest-performing ads possible. Run search terms reports to get a better understanding of how each individual keyword is performing, then remove poorly performing keywords and increase bids on winning ones.

Expanding your product line

Whether you鈥檝e started with a single product or multiple, you may want to continue leveraging your Amazon selling experience to expand your product line. You can research or validate product ideas in a similar niche as your existing products by using 溜溜体育直播鈥檚 Opportunity Finder and evaluating high-demand, low-competition keywords.

Brand building

By focusing on your brand, you can build a loyal customer base to help drive more traffic to your products on Amazon. Make sure to produce a well-designed and packaged product and consider creating social media accounts to highlight and promote your product in a more customizable environment. You can also become brand-registered on Amazon, which gives you access to enhanced marketing features to help your brand stand out on Amazon and improve conversion.

Inventory management

You want to find the right balance of inventory to keep up with demand but not have too much supply in Amazon鈥檚 warehouses. We recommend keeping about 3 to 6 months鈥 worth of inventory in Amazon鈥檚 warehouse at a given time (with exceptions around the holidays) to monitor your inventory needs and keep in check.

Account health

Keep track of your Amazon account health to ensure your business is in compliance with and prevent any risk of account suspension. Make sure you comply with product policies and avoid any product authenticity or safety complaints, and focus on providing positive overall customer service.

Chapter 6

Summary

We shared seller strategies to keep your Amazon business running smoothly after launch. We discussed how to manage sales, expand your product line, and grow your brand.

We learned:

  • Expanding your business
  • Listing and advertising optimization
  • Inventory management

Tools mentioned:

Inventory Manager

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Sales Analytics

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Opportunity Finder

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Download the guide

Get advanced seller tips and resources to help you expand your product niche, build your brand, and make the most of Amazon鈥檚 platform in our free, in-depth seller guide.

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You must enter a valid email address.

Thank you! The PDF guide has been sent to your email and can be downloaded here.

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If there鈥檚 one resource you need to sell successfully on Amazon, this is it. Download and save this 99-page guide with step-by-step tutorials, expert tips, free tools and templates, and more.

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